"Prepared under the auspices of the IC² Institute."
Includes bibliographical references (p. -308) and index
A context for retailing predictions / Robert A. Peterson -- Retailing in the year 2000 : quixotic consumers? exotic markets? neurotic retailers? / Wilton Thomas Anderson. Remarks / John C. Beyer -- Emerging technology in retailing : challenges and opportunities for the 1990s / Dale Achabal and Shelby McIntyre. Remarks / David V. Evans -- Mass merchandising/traditional retailing / Stanley C. Hollander and William W. Keep. Remarks / Donald J. Stone -- The direct/database marketing challenge to fixed-location retailers / Don E. Schultz. Remarks / David Shepard -- Direct selling in the year 2000 / Thomas R. Wotruba. Remarks / James E. Preston -- Multiple channels of distribution and their impact on retailing / Gary L. Frazier and Tasadduq A. Shervani. Remarks / William R. Davidson -- A retailing agenda for the year 2000 / Richard C. Bartlett and Robert A. Peterson